UPPER echelMon is a family-run snowboarding lifestyle brand rooted in legacy and progress.
We celebrate small victories, big milestones, and everything in between — from first turns on the bunny slopes to mastering black diamonds.
Our brand exists to inspire riders of all ages and abilities to embrace their journey with pride and to build connections through shared progression.
To build a snowboarding community that honors where you start, pushes where you can go, and celebrates every step along the way. We believe that progress lives not just on the slopes, but in the connections and memories we build.
We celebrate every run, fall, and improvement — because small wins lead to big milestones.
We grow stronger together, creating bonds on and off the mountain that last a lifetime.
We honor our roots and inspire the next generation of snowboarders to carry the torch forward.
Snowboarding is pure joy — and a lifelong passion that pushes us to live fully and boldly.
📍 Mammoth EXAMPLES ONLY
🗓️ January 15th, 2025
Join us for a fun day of freestyle riding and meeting new friends!
📍 Lake Tahoe EXAMPLES ONLY
🗓️ March 22nd, 2025
Celebrate the end of the season with competitions, music, and giveaways.
📍 Big Bear Resort EXAMPLES ONLY
🗓️ April 6th–7th, 2025
Bring the whole family for beginner workshops and group rides!